Youngun·Product design·2024
Designed a product that manages an ad agency's creative content efficiently.
Context
Youngun is the agency behind viral work for MakeMyTrip, Swiggy and AJIO. Their meme ads run on trending content, so the raw material is the business.
The challenge
That material was being saved into group chats. Untrackable, stripped of context, hard to work on together. A brainstorm started with someone scrolling back through old messages instead of opening a library.
What happened
- The way in is a three step WhatsApp bot. They send a piece, it gets tagged, and it lands where the team already works. Nothing new to learn.
- I gave them somewhere to keep it. Content comes in tagged, with its context attached, and stays searchable afterwards.
- Their creative workflow got noticeably faster, and the team stopped losing things.
- More than 2,000 pieces of content are stored and pulled back out every week. The software is in real, everyday use.
- Two complaints came in after launch. Filtering felt complex, and teams wanted more visibility. Both were redesigned and shipped within days.
