Office and brand·2025-26
Worked on the studio's branding and designed our office as a walk-through pitch.
Context
I did the branding across the whole Shifu ecosystem. The logo work and its concept animation, the merchandise, the laptop stickers, the signage and wayfinding, and then the office itself.
What I did
- The logo and its animation came first, and then everything the brand touches. Merchandise, stickers, signage, the small things people carry around and actually use.
- Then the office. We designed it so that it makes the pitch on its own: a founder or an investor walking through should understand what Shifu is before anyone opens a deck. Rooms to meet in, space to build, somewhere to rest, our own kitchen, and wayfinding carrying the brand through all of it.
- The reason is simple. Most of what a studio does is hard to put on a slide. The office shows it instead.
