I design AI-native products for B2B SaaS companies
and ship them fast_fastI design AI-native productsfor B2B SaaS companiesand ship them fast_fast

Every product I've designed was in an industry I was completely new to: patent law, venture operations, manufacturing. Each time, I learned the domain, understood its complexities, and designed for how it really works.

I won my first product with an offer: if I can't deliver, don't pay me. That's how I convinced my founder to hand me a client project instead of outsourcing it. In just ten weeks, I proved him right, and the product cut the client's operating costs by 40%.

Good design comes from understanding how people behave and feel while using a product. On one product, users spent hours on work that earned a quality score, and one wrong edit could cost them both. So I pushed for every AI draft to be its own separate copy: the original stays safe, so people experiment freely.

This applies to my work, and to working with me. Instead of a folder of screens, my team gets a working prototype they can click through, every screen and state in it, so they understand the product by using it. Copy reviews for our websites used to wait on me for every small change. So I built a tool where anyone can double-click any text on the site, edit, and see the changes live right there.

Every team has one point where work piles up and waits. I find that point and design it away, whether it's a person, a process, or a tool. On one product, clients waited days for an expert to answer routine questions. Now the product answers, and the expert only handles what actually needs them. I do it to myself too: my team needed me for every deck, so I built a tool that makes decks without me.